Thinking is scattered across tools
Decisions are worked through across whiteboards, docs, chats, and decks — with no single place where they actually form.
WhiteboardX is where product decisions are worked through.
An AI-native thinking canvas for product teams to research, explore ideas, and synthesize context — before anything gets executed.
See WhiteboardX in action.
A working prototype — not a concept. Here's what's built and running today.
Execution is faster than ever. Decisions aren't.
The Shift
AI changed how fast teams execute.
Slides, PRDs, and summaries are now easy to generate — speed is no longer the constraint.
The Problem
But decisions are still worked through the hard way.
Context is scattered, reasoning resets, and teams rebuild shared understanding every time something changes.
The Fix
WhiteboardX fixes the layer before execution —
giving teams a shared place to work through decisions, so context carries forward instead of getting lost.
Better decisions compound. WhiteboardX is where that compounding begins.
Decisions are harder than they should be — even though execution is faster than ever.
Context gets lost as inputs change
Research, feedback, and assumptions evolve, but the reasoning behind decisions doesn't update with them.
AI exists — but outside the decision flow
AI helps generate answers, but it's not embedded where trade-offs are explored and decisions are made.
Outputs are rebuilt after decisions
Slides, PRDs, and summaries are recreated manually — disconnected from the thinking that led to them.
The result: Teams spend more time reconstructing decisions than improving them.
Where decisions actually take shape.
An AI-native thinking canvas where product teams work through decisions — before turning them into outputs.
AI inside the board
AI participates directly in your thinking — challenging assumptions, expanding ideas, and forcing clarity as decisions form.
Context that compounds
Bring research, docs, and insights into one place — so the reasoning behind decisions is never lost.
Thinking together, in real time
Teams collaborate where decisions are being worked through, not after they're already made elsewhere.
Outputs emerge naturally
Once a decision is reached, turn it into slides, PRDs, or summaries — without recreating work downstream.
From messy inputs to confident decisions.
01 — Bring the real context
Drop in research, documents, notes, or questions — the same raw inputs teams already work with.
02 — Think it through on the canvas
Explore ideas, map trade-offs, and collaborate where the decision is actually forming.
03 — AI helps you reason, not rush
AI assists with research, synthesis, and perspective — grounded in your evolving context.
04 — Turn decisions into outputs
Once aligned, generate slides, PRDs, or summaries directly from the resolved thinking.
Built for the decisions that matter most.
Product strategy & direction
Work through trade-offs around roadmap choices, priorities, and bets — grounded in real research and constraints.
Customer and user understanding
Synthesize interviews, feedback, and research into shared understanding before committing to solutions.
Complex design and architecture decisions
Explore alternatives, assumptions, and implications collaboratively — before locking anything down.
Stakeholder alignment
Bring teams onto the same page by making reasoning and rationale visible, not just the final output.
Starting with product teams — extensible wherever decisions are complex and collaborative.
People are paying attention.
15
Users on waitlist
Built by people who've lived the problem.
Riya Katiyar
Co-Founder · IIT Kanpur · IIM Bangalore
Product Manager at Credit Saison, leading product initiatives across lending and financial infrastructure. Brings expertise in tech, data, and finance to drive WhiteboardX's product strategy and go-to-market.
Aviral Verma
Co-Founder · IIT Kanpur · IIM Bangalore
Product Manager at Aurigo Software, leading 0→1 AI product initiatives while staying hands-on with code and systems. Built WhiteboardX end-to-end - from architecture to product. Brings expertise in AI, system design, and product engineering.
Frequently asked questions.
What is WhiteboardX?
An AI-native thinking canvas where product teams work through complex decisions together — before execution locks them in.
How does AI work inside WhiteboardX?
AI is embedded directly in the canvas and reasons over your full decision context — not isolated prompts. It helps with research, analysis, and synthesis as your thinking evolves.
How do I get access?
Join the waitlist and we'll review your request. We're currently focused on product teams in SaaS and technology companies.
Ready to make better decisions?
Join the private beta and help shape how teams make decisions with AI.